2009 19 Nov

A cartoon mascot is a great for a company to build brand recognition through their advertising. A mascot allows a company to basically display it’s personality in values for the entire world to see in a fun and related form. Mascots can continue to grow and develop through the times right alongside the company, giving people something that they can always relate to. Below you’ll find a list, in no particular order, of some of the most famous and memorable cartoon mascots to ever exist.

1. Mr. Clean
A lot of people think that the idea behind Mr. Clean is that he’s some sort of ‘cleaning genie’ -given his single ear-ring, folded arms, and seemingly magical cleaning powers. However, he was actually based on a United States naval officer. This character is memorable for his muscled physique, friendly smile and, of course, ability to clean dirt and grime.

2. Tony the Tiger
Originally designed in 1952, Tony the Tiger is one of the most prominent among the many different breakfast cereal related characters. His catchphrase, ‘They’re g-r-r-r-eat!’ is instantly recognizable to kids and adults alike. Actually, the Tony we see today is really Tony Jr., a sleeker and more sport-oriented mascot, who replaced his more whimsical dad. The modern Tony appears to be something of an extreme sports enthusiast, and is always seen encouraging kids to get out and be active.

3. Charlie the Tuna
The mascot of StarKist tuna, Charlie was based on an actor and friend of his designed named Henry Nemo. He’s most notable for his thick glasses, red beret hat, and of course his good taste. He was the source of another popular catchphrase, ‘Sorry, Charlie’ which was said in the 1980s commercials because Starkist was looking for good tasting tuna, not a tune with ‘good taste.’

4. The Pillsbury Doughboy
Officially named ‘Poppin’ Fresh,’ the Pillsbury Doughboy is a ball of dough shaped like a little person, with a chef’s hat and scarf. He is most famous for his memorable, high-pitched giggle that he makes when you poke him in his belly. He’s not technically a cartoon mascot -he was conceived as an animated character but he was actually brought to life by stop-motion in the early commercials, and CGI these days.

5. Joe Camel
Joe Camel, or ‘Old Joe’ is a very controversial character, but no less famous for it. Joe represented Camel cigarettes and he existed as an icon of pure coolness before the company had no choice but to get rid of him -many people complained that his ‘cool’ persona attracted kids to smoking. His use in Camel was discontinued in 1997, but he still remains a recognizable character for many people.

There are literally hundreds more cartoon mascots that, over the years, have become engrained in people’s hearts and minds. While cartoon mascots are still great, many companies are now utilizing other types of media to create mascots that are just as full of personality and just as memorable.

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