2010 17 Feb

It seems that everyone is trying their hand at farming over in the small town of FarmVille and with the popularity of this particular online game exploding more and more people are trying to figure out how to make the most money. FarmVille has quickly become one of the most played online games in the world and more new players than ever are looking for a strategy to make the most amount of money possible. When it comes to earning coins a player needs to keep a number of different aspects in mind such as type of crops to plant, gift giving and the clock in order to make your bank account swell. During this article I will explore the different strategies to enable you to make the most money without resorting to using FarmVille cheats.

Most new players make a big mistake right off the bat by picking a crop to plant based solely on the high payout rate without truly examining the situation carefully. The pumpkin pays off well but it takes a very long time before it is ready to harvest so by planting strawberries that take much less time to reach harvest will bring you the most coins in the end as long as you keep playing this particular FaceBook game. The technical term for this is earnings per hour where you take the cost of the item and divide by the number of hours it takes to harvest and you get this important number that will make a massive difference in the size of your bank account.

A main feature in Zynga games such as FarmVille and Cafe World is that gift giving is an important aspect to the game which hill help you grow your bank account. Each day that you log into the game you are automatically given an item that you can give to your friends. The hope with this part of the game is that the people you send gifts to will return the favor and then you can either sell the gifts or incorporate them into your farm. This is also where having a high number of neighbors comes into play for the more gifts that you give out will hopefully result in a ton of daily gifts for you.

The clock is not your friend in FarmVille for the game was designed using a twenty four hour clock that does not stop so you need to be always watching the time.With FarmVille you need to make sure that you will be able to harvest your crops within minutes after they are ready or else it will begin to spoil and this will cost you a fortune in the long run. If you are unsure that you will be able to the game at a set time period it is more cost effective not to plant anything at all.

Making money on FarmVille becomes more easier as you progress in the game and you are able to purchase buildings. For the new player keep track of the earnings per hour, maximize your gift giving potential and an eye on the clock and soon after you will find yourself in a million dollar FarmVille villa. To completely dominate FarmVilleI suggest picking up a FarmVille strategy guide

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2010 23 Jan

Even as the economy takes a tumble, the popularity of online games is on the rise. Online game properties continue to see positive growth as Americans turn to ad-supported games as a form of affordable escapism.

Nearly 86-million Americans visited online game sites in December 2008, a 27 percent increase over the previous year, reports comScore, Inc., a leader in measuring the digital world. While these numbers are astonishing on their own, comScore also reports that the total time spent playing online games increased by 42 percent.

This means more people are playing online games and they’re playing for much longer periods of time. In fact, a survey conducted by Slingo Inc., a thought-leader in the casual games industry, reveals that nearly half of all visitors to the Slingo.com portal play casual games seven days per week.

What does this mean for advertisers? In spite of the recession, online game sites are among the stickiest entertainment sites on the Web. By tapping into this highly engaged audience, advertisers can connect with consumers more easily than in other advertising platforms where the message is often tuned out.

Affordable, Escapist Fun

So why are online games more appealing than ever during an economic downturn? In part, it’s because many people enjoy online games as an escape from the pressures they may experience at work or in the home.

“By concentrating and focusing on the game, a person can take a ‘mental vacation’ from whatever it is at the moment that is causing stress in his or her life,” says Dr. Carl Arinoldo, a stress and relaxation psychologist, in an interview with the Long Island Exchange. “And, given the engrossing quality of these games, the concentration and focusing are quite easy to accomplish and stick with!” Despite the influx of bad economic news, online games continue to serve as digital stress busters.

In addition, as people feel the financial crunch and being to tighten their purse strings, the entertainment budget is among the first things to go. “Not only have consumers turned to outlets such as gaming to take their minds off the economy, but as they curtail their discretionary gaming-related purchases they are turning to free alternatives,” said Edward Hunter, comScore director of gaming solutions, regarding the usage of free online game sites. Since most ad-supported online games are free to play, people can have guilt-free fun in the comfort of their own homes.

Economic Bright-Spot

While the economic picture for most industries is grim leading into 2009, the outlook is bright for the online gaming industry which continues to benefit from growth in its display advertising business model. More than 8.6-billion display ads were placed on online game portals in November 2008, reports comScore, for a 29 percent increase over the previous year. Combined with the surge in the number of people visiting online gaming sites and the increased time spent playing online games, this has resulted in a 30 percent increase in the number of unique display ad exposures.
online games

While the average person’s frequency of exposure to display ads remained constant, the number of display ads per page view dropped by 17 percent versus the previous year. This means that visitors to online game sites were exposed to approximately the same number of ads as before, but there was less ad clutter so each message had greater impact.

Additionally, the model of combining video ad content with casual game content promises to leverage the true value of casual games: user engagement. People are more willing to watch video ads that run before a game starts or between game levels, as opposed to video ads that appear in front of other video content. With online games, the payoff is big enough that viewers are willing to wait and, more importantly, to watch. In fact, according to leading online video advertising network SpotXchange, in February 2008, over 90% of the InGame video advertisements they served were watched in full. This level of engagement means the effectiveness of the video ad goes through the roof.

As greater numbers of people flock to their favorite ad-supported online games for budget-friendly entertainment, more advertisers are seeking the opportunity to reach this highly engaged audience. The increased revenue from display and video ads enables the online game portals to reduce ad clutter, providing a better visitor experience and offering advertisers a greater ROI. In the end, it’s a win-win-win situation for the advertisers, the game players, and the online game portals.

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If they ever come up with a swashbuckling School, I think one of the courses should be Laughing, Then Jumping Off Something.
by Jack Handy